Author(s) :

Syed Asif Mehdi, Lata Bajpai Singh.

Volume/Issue :

Abstract :

In emerging economies, the notion of corporate social responsibility (abbreviated as CSR) is no longer unheard of as a direct result of the development of globalization. In the case of India, CSR is influenced by many factors and CSR itself influences several factors. Based on the stakeholder theory, this research study develops a moderation model to examine the effect of CSR on green entrepreneurial orientation, incorporating the interaction effect of business reputation. Data was collected from the 103 employees and owners of small and medium sized enterprises. For the analysis purpose HAYES PROCESS MACRO model 1 was executed. Results of the analysis shows significant relationship between CSR and green entrepreneurial orientation, whereas level of business reputation moderates the relationship

No. of Downloads :

13

KEYWORDS:

Corporate Social Responsibility, Business Reputation, Green Entrepreneurial Orientation, SMEs

INTRODUCTION & OBJECTIVES:

Researchers and practitioners are increasingly focusing on environmental difficulties, which originate from a wide range of business activities, and on the detection of possible remedies to the environmental issues (Qi et al., 2020) [1]. The goal of any business is to generate profit and maximizing the wealth of its shareholders, to produce or improve firm value not only for its shareholders but also for society and its stakeholders, so creating a win-win situation for both businesses and society (Gherghina & Simionescu, 2015) [2]. This notion is usually referred to as corporate social responsibility (CSR) (Buendía-Martínez & Carrasco Monteagudo, 2020) [3]. In a practical manner, an increasing number of businesses are becoming aware that participating in CSR can help them maintain their sustainability and improve their integrity. According to the findings of the survey (Companies Plan to Increase CSR Funding towards Skilling, Education in 2022: Survey, 2022) [4] which included responses from over one hundred businesses located all over the country, almost seventy percent of respondents intend to raise the amount of money that their corporation spends on CSR (Corporate Social Responsibility) programmes that focus on education and training during the following fiscal year. In other words, one of the ways that the business gives back to the community is through its commitment to CSR, or corporate social responsibility (CSR) (Carroll & Shabana, 2010) [5] that affects businesses reputation among its stakeholders. In today's rapidly changing worldwide economic environment, intangible assets like a business reputation and the trust of its workforce are absolutely necessary. Indeed, the value of the businesses intangible assets is one of the most important factors that will decide the long-term viability and prosperity of the company (Williams & Barrett, 2000) [6]. One of the things that a company may do to improve its reputation among executives, in particular, is to participate in philanthropic causes (TANGNGISALU et al., 2020) [7]. In spite of the enormous amount of work that has gone into researching CSR in entrepreneurship, there are still significant concerns that need to be answered. To begin, research on the connection between corporate social responsibility and the green entrepreneurial orientation has produced results that are inconclusive and even conflicting. For instance, according to Zhang et al. (2020) [8], the impact of an entrepreneur's orientation on a company's decision to engage in corporate social responsibility (CSR) activities differs depending on whether the company is a state-owned entity or not. Second, despite the fact that a significant amount of research has been conducted to investigate the influence of CSR on a variety of dependent variables, including company performance, firm success, etc. However, limited amount of work has been put into figuring out the role of intermediate constructs that links CSR with green entrepreneurial approach. Therefore, the presented study has incorporated the moderating influence of business reputation between CSR activities and green entrepreneurial orientation, because the reputation of the business among stakeholders might be a crucial factor that decides the level of CSR activities of business owners. To address this gap, present study aims to bridge the gap between corporate social responsibility & green entrepreneurial orientation along with the moderating influence of business reputation. Corporate Social Responsibility- According to Garca- Sánchez et al. (2019) [9], corporate social responsibility (CSR) describes the voluntary actions in which businesses participate to contribute to social and environmental issues. The concept of CSR is based on the idea that it is an implied contract between society and businesses, in which businesses are expected to fulfil particular social responsibility activities rather than the license or credibility required to operate (Polychronidou et al., 2014) [10]. Green Entrepreneurial Orientation- The term

DOI:

10.58426/cgi.v5.i1.2023.56-69